2023年6月19日
如果Google找不到能夠通過廣告以數十億的規模直接盈利的方法，他們最終會消除你關心的每一項服務。他們在產品或服務業務上從根本上無法成功，因為產品和服務對Google來說並無利可圖，廣告才是。
你可以從多個方面看到這種重點，但我最喜歡的是以客戶服務為鏡。在客戶服務方面，Google一直表現得非常糟糕，因為幫助某人解決Workspaces甚至Google Cloud平台上的問題從來不會像帮助广告商霸占你的注意力那樣利潤豐厚。
這是一個永恒的觀察，但我現在提到它是為了慶祝Google剛剛關閉他們的域名注册商Google
Domains。在九年的經營中，它將在三個月內毫不矜持地消失（並將殘骸出售給Squarespace）。這是一個每年營業額達1.8億美元，為1000萬個域名提供服務的業務！
Google
Home /
Nest的閉著死走也並不足取。Google在將近十年前收購了Nest，卻在其產品組合上做得比什麼都不做還要糟糕。就在幾年前，他們關閉了Nest
Secure，導致那些購買這一系統的人明年得到一堆砖石。而原本應該取而代之的優秀Nest應用程式的Google
Home應用程式已成為數年的尷尬和忽視。
鑒於這樣的歷史，為什麼還有人會信任Google在廣告以外的產品和服務呢？這涉及從Workspaces到Gmail
for Domains再到Google
Cloud平台的所有領域。只要這家公司進行一次重大的重組，或者提拔任一高層，它就有可能摧毀其中的任何一個。
我只是想說，你最好有個備用計劃。如何備份你的協作、你的郵件、你的家庭安全系統。任何一個標有“Made by Google”的產品都暗指下面有“直到我們不再在乎”這樣的解釋。
关于David Heinemeier Hansson
作为37signals公司的共同所有者和首席技术官，为那些处于劣势地位的人们创建了Basecamp和HEY。创建了Ruby
on Rails。著有《REWORK》、《It Doesn't Have to Be Crazy at
Work》和《REMOTE》。作为一名赛车手在勒芒赛车比赛中获胜。作为反托拉斯倡导者与大型科技垄断公司作斗争。投资于丹麦的初创企业。
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You can't trust Google
You can see this emphasis in a myriad of ways, but my favorite lens is customer service. Google has always been uniquely awful when it comes to customer service, because helping someone with a problem on Workspaces or even the Google Cloud Platform was never going to be as profitable as helping an advertiser carpet bomb your attention span.
This is an evergreen observation, but I'm bringing it up in celebration of Google killing their domain name registrar Google Domains just now. After nine years in business, it'll unceremoniously get obliterated in just three months (and the shrapnel sold to Squarespace). That was a $180m/year business, servicing 10 million domains!
It's no better in the dead-business-walking department of Google Home / Nest. Google bought Nest almost a decade ago, and has managed to do worse than nothing with its product portfolio since. Just a few years ago they killed Nest Secure, leaving anyone who bought into that system with a bundle of bricks next year. And the Google Home app that was supposed to take over from the superior Nest app has been a multi-year stumble of embarrassment and neglect.
With a history like this, why would anyone trust Google on products and services outsides of the ad space? This goes from Workspaces to Gmail for Domains to even the Google Cloud Platform. This company is one major reorganization or recently promoted executive away from murdering any of these.
All I'm saying is you better have a backup plan. Be that for your collaboration, your email, your home security system. Anything that reads "Made by Google" implicitly has the subscript "until we don't give a fuck any more" printed below.
About David Heinemeier Hansson
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